Beauty, Magic & The Hood Witch

"I feel like I’ve always been a very majestic little creature."

Name: Bri Luna

Los Angeles, CA 

Taurus sun/Taurus Moon

Entrepreneur. Mother. Magic Maker.

What drove you to create The Hood Witch website? My grandmother’s really were my biggest inspiration for the site. One being a mexican curandera (healer) and the other a very spiritual woman from the south, they both really taught me a lot in their own way.  I wanted a place to share practical rituals, art, music, health + wellness.  Also to provide tools such as crystals and herbal smudges for others on their journey who may not have access to reliable stores that offered these items. I  wanted to do this in a modern non-dogmatic approach, both visually and in my writing. I wasn’t interested in having this very serious, stuffy, or self-righteous spiritual website. I wanted something for the modern mystic, we live in a very fast paced world where it’s hard to unplug and unwind. My biggest focus was to share some practices to help empower and also help people discover new (old) methods of healing.  With that, came the idea to create  a members only community for our readers to join and share more in depth conversations about their personal practices and spiritual journey, and off  of major social networking sites like Twitter, or Facebook. It’s been amazing,  we now have over hundreds of members from all over the world, and from so many varying spiritual practices and skill sets, I love  it.  

Where did you grow up? I was born and raised amongst Sunshine, Palm trees, and stars in the magical city of fallen angels. Los Angeles, CA. 

What’s the first crystal you’ve purchased, what age were you and why? hmm, the first crystal I ever purchased was when I was maybe 6 or 7 years old.. It was a tiger’s eye (a stone of protection and courage). I purchased it by myself in the mall at one of those stores that had tons of large crystals, dream catchers,  and they played pan flute music. Natural Wonders was what the store was called, I think. I bought the tiger’s eye because honestly,  I liked the name. 

When did you become more involved with your spirituality? I feel like I’ve always been a very majestic little creature. Magic and mysticism has always fascinated me since as early as I can remember. I was a very energetically sensitive child, so I loved learning about the paranormal, ancient lost civilizations, and occultism.

Who’s your muse? I have so many strong and powerful women that I feel are my spiritual muses. Frida Kahlo, Eartha Kitt, Vali Myers, Goddess Kali, Elvira, Grace Jones.  

Do you meditate if so how often? I consciously try to meditate daily, usually in the early mornings and before bed. It helps me balance and center myself for the day. Meditation for me can also be while i’m doing the most mundane things, like just walking around the city or driving for long distances zoning out and listening to a really great playlist. 

When do you feel most beautiful? I feel the most beautiful when I’m treating my body right, eating healthy meals, and getting plenty of sleep. I love getting my nails and hair done. I’m a taurus so I love luxurious shit. Sleeping in a big bed of fine linens and pillows, facials and regular hot stone massages. Beauty inside and out.

"Always trust your intuition..."

What’s your favorite feature? I love my eyes, because they’re big enough to see through your soul, like an owl. They’re powerful and yet  soft, and my sharp winged black eyeliner really plays them up. I tend to make direct eye contact when I speak,and that sometimes creeps people out,  I’m good at reading people.  

If you were a nail polish color what would you be? A really poppin’ neon or a fierce matte Black.

What are 3 beauty products you can’t live without?

  1. Black Liquid Eyeliner

  2. Anastasia's Brow Kit

  3. Frederic Malle perfume

What are 3 essentials you need for home when changing the mood or energy in your house? Candles (preferably Diptyque), Flowers, and music, I love old records. 

What’s your biggest accomplishment thus far?  My biggest and best life accomplishment has been growing a human, nothing’s really topped that, and I doubt it ever will. but being featured in Vogue is a pretty big deal. 

Describe your personal style:  I love pairing over the top accessories with very casual attire. So like, I can be wearing a pair of filthy vans, with an elegant vintage fur coat and a vintage turquoise Squash blossom necklace that probably cost more than my outfit. I LOVE vintage jewelry, I love big chunky rings. Accessories are my favorite thing, more than clothes anyway.

What are 3 essentials you need when traveling? Money, My iphone,  a bundle of White sage. 

-If you were a tea what flavor would you be and why? I actually really enjoy creating my own tea blends using organic flowers and herbs. I would be  a really fragrant rose tea, I love rose in everything, essential oils, perfumes, tea. It’s so soothing, romantic, and one of the highest vibrational frequencies of  oils you can use on your body. 

Talk a little bit about your collaboration with Floss Gloss? Last spring Floss Gloss & The Hoodwitch decided to join forces. We created a trio of opaque pastels called The Daydream Trio set. The colors were these dreamy unicorn colors. When people think WITCH they think black, vampy red, and other darker colors but that was too predictable, too gimmicky. Working with my girls Aretha + Janine  was really  easy because we honestly just get each other, it felt really natural. Not to mention our visual aesthetics are on the same wave, so it was a lot of fun. We had my good friend Sober ( design the crystal ball with my signature  stiletto nails for our  logo & packaging and it was all just so perfect the way it came together! 

What’s your favorite book in your online bookshop Bruja Bookshop? Well, our books are constantly changing. We don’t stock multiple copies of the same book because they’re all hand picked vintage/rare esoteric and metaphysical books. At  this very moment, I’d say The Jungian Tarot And Its Archetypal Imagery by  Robert Wang.

What’s the last song on your IPod? The last song I played was “Slow Tapes” by a band called Angel’s Dust. I’ve been really into their EP lately. It’s SO good!

Weekly on your site you select a Goddess of the week what do you do to make yourself feel like a goddess? Drinking red wine in a bathtub scented with essential oils, and being surrounded by lots of candles. 

A message you would like to share: Always trust your intuition. If something feels off, it is.

"If you want to find the secrets of the universe, think in terms of energy, frequency and vibration."

-Nikola Telsa