Tracee Ellis Ross Launches Haircare Line + The Message Feels Like Big Hug


“Love your hair. It is yourself.”

Actress Tracee Ellis Ross is the actress known for telling stories that encourage us to laugh and love. She is a fashion icon known for making us look at our closets and feel utterly unimpressed. Now, she will be the mogul who looked over our shoulder in the mirror and kissed our curly, coily, and tightly textured hair. Ross’ haircare line, Pattern, is what she describes as, “something that has been living in [her] heart for 20 years is [now] manifesting into reality.”

Meet Pattern


The line features a hyrdation shampoo, 3 types of conditioners that cater to your pattern’s haircare needs, 2 serums, a leave in conditioner, and haircare accessories to make your wash day go more smoothly; such as a microfiber towel.

“Every curl has a story, a rythm, a dance, a curve, coil, zig-zag, wave. Curls speak for themselves.” (Pattern)

With that understanding, Pattern crafted three types of conditoners to fit the moisture needs of these different types of hair. To help you define your type of curls, they created a curl guide.

Conditioner Types for “juicy and joyful” hair:

Medium: for curls

Heavy: for coils

Intense: for tight textures

Leading up to the lauch of Pattern

Tracee Ellis Ross shared her own journey to accepting and loving her hair.


“IF MY HAIR COULD TALK ~ oh, the stories it would tell. i can literally chronicle my journey of self-acceptance through my journey with my hair. growing up, society told me there was a right way to wear my hair and a right way to look. those ideals didn’t match what i saw in the mirror, so i tried to beat my curls into submission— putting body lotion in my hair, sleeping in rollers, blowouts, relaxers, texturizers, ponytails so tight they gave me a headache; and i even whipped out an iron (the kind you use for clothes) in an attempt to straighten it that way.

trying to make my hair look “easy and breezy”, “bouncin’ and behavin’” actually had the opposite effect. my hair was broken, damaged, and tired of trying to be something that it wasn’t.

i finally took the leap and stopped relaxing my curls, thereby beginning the healing journey towards loving my hair. it was a long road to knowing, understanding and, eventually, loving my curls. now i just let them be the happy little ringlets and zig zags of joy they want to be.

if your hair could talk, what would it say? #fbf #hairlove

This woman turned her hair into a crown in a shoot for Essence Magizine. A CROWN!!!!

This self love carries into the mission for Pattern:

The price range for Pattern is also relatively affordable, too! The conditoiners, serums, and the leave-in each are $25. The shampoo is $20 and all of the haircare accessories are under $20!


Watch this short film celebrating hair and community for Pattern Beauty

“Rock Your Pattern”