Lover's Gaze: New Mascara Launch from Pat McGrath Labs

Danyelle Valentin // @bufferingbetty

Seduction Elevated

Since it’s very first product debut, Pat McGrath Labs has craftily released makeup worthy of a display in an art museum. Her six-pan eye shadow palettes shaped like envelopes can be spotted instantly on a crowded shelf. Her lipstick-packaging and formulas- will stand the test of time. It is why whenever there is a new release from the beauty laboratory, makeup artists and enthusiast are in a frenzy. Well, babes, she’s done it again.

The Big Claim: Directly from Ms. McGrath herself. (via ig, of course)

Prepare to LASH HAUTE with #FetishEYES Mascara. This instantly iconic formulation unleashes the ultimate in pro performance artistry, saturating each individual lash in the most intense black pigment while dramatically lifting and lengthening for unprecedented fullness and maximum volume. Straight from the lab, this all-in-one mascara seamlessly builds from coquettishly feathered to editorially-inspired, for a full-on lash fantasy that becomes more extreme with every swipe. ⚡️⚡️⚡️ The NEW RUNWAY-TESTED, MOTHER-APPROVED FetishEYES Mascara drops 2.14.19 - EXCLUSIVELY at PATMcGRATH.COM. (source)

LiftLength ✔ Max Volume✔

Honestly, what else do you need from a mascara.

FetishEyes Mascara will be available on Feb. 14th for $28 on +!
Shop here

That’s right, Valentine’s Day! Tell bae to skip the flowers + shit, and just hand your their card so you can order what you really want.

Finally, can we just take a moment to bask in the creative mind of Pat McGrath!

Her aesthetic will have you reaching back in time to revel in her time capsule of beauty knowledge.

Her imagery is like an erotic fever dream. Haunting and beautiful.

It’s classic hollywood meets fetish femmedom. Latex, leather, and passion.

One hell of an eye f**k