Written by Deanna. P
The mission of FAB is to help skin look & feel it’s best. They want to make everyday a good skin day! In 2009, Lilli Gordon created FAB (First Aid Beauty). Lilli had a finance background & happened on the beauty industry by accident when she worked as a partner at Fresh. She was bought on to share her business knowledge with them. Once she helped broker the deal & Fresh was sold to LVMH, Lilli left & did various projects. She always suffered from sensitive skin & saw a void in the beauty market. There were doctor brands, classic beauty & feel good products, but there was nothing that everyone could rely on to solve their skin problems. She wanted to introduce something new.The creation of FAB was the solution. The thought that every household owns a first aid kit, they should have a brand that resolves their beauty issues was the reasoning behind the creation. FAB stands for First aid beauty & the products practice what they preach.
My first introduction to this brand was Hello FAB Coconut Skin Smoothie Priming Moisturizer. The size is 50 mL (1.7 flOz) and it retails for $28.00 It works on all skin types. The moisturizer is a primer & moisturizer all in one that lessens pores & imperfections while brightening & smoothing your skin. The three main issues it resolves are shrinking pores, alleviating dryness, & eliminating dullness & uneven texture. It has no Parabens, Sulfates, or Phthalates. It works on all skin types even sensitive skin. It also is noncomedogenic & allergy-tested. The minute I saw coconut as one of the ingredients, I fell in love with this moisturizer. I love anything coconut! The smell & health benefits make me very happy! I am a big proponent of natural ingredients & this hits the mark. Some of the ingredients include:
-Coconut Water: Packed with electrolytes, amino acids, and phytonutrients, it revitalizes and hydrates skin.
-Mineral Blend (Zinc, Copper, Magnesium, Iron, and Silica): Supports skin health.
-Quinoa: Helps protect, repair, and fortify skin’s surface.
-Imperceptible Micro-Pearls: Light reflecting particles that amplify skin’s natural radiance and impart a beautifully luminous effect.
I have used this product for the last week & I am quite happy with it. I like it because I can wear it with no makeup over it. I do occasionally like to let me skin breathe & wear only moisturizer on my skin during the day. I can put this on & head out. It makes my skin look presentable to go out sans makeup. I do feel it is a little pricey at $28.00. I would have liked to see it sized a little bigger for that price. All in all, I do think the product works & if you have sensitive skin then it is important to use a product that won’t make your skin break out. I would definitely recommend trying this product & brand.