Captain Planet would be so proud.
A growing trend amongst Millennials consumers is shopping with more social consciousness. Rather than just buying from a brand that sells a product, they want to feel like they’re supporting a brand who stands for a cause. Loli Beauty is here for anyone looking to shop from a company that is looking to change the culture of the beauty industry by protecting our ever changing environment. Global warming is real, my loves. Loli Beauty is making their mark by producing products that are zero waste by designing packaging that is reuseable and compostable.
Meet Loli Beauty
Social conscious shopping isn’t a trend that is exclusive to the beauty industry. It seems that it is no longer enough for a brand to ‘round up to the next dollar’ to donte to a charity. It is becoming an expectation for a brand to voice, for example, stances on political issues.
Relatively recently, Nike made a bold statement when it chose to feature NFL player, Colin Kaepernick in a campaign. I haven’t ever watched a pro football game in my life; not even the one time I attended a Superbowl party. But, even I know that Kaepernick, now a household name, caused waves each time he knelt during the singing of the National Anthem to protest the police brutality of black people. By Nike featuring Kaepernick, they told its consumers that they support the athlete’s message.
Was Nike’s campaign for coin or was it in earnest, that’s an answer that will never truly be known. By Loli Beauty designing a zero waste company, they are acknowledging the validity of Global Warming: a topic that politicians themselves still dispute despite the overwhelming scientific evidence.
Of course, beauty isn’t new to voicing an opinion. There dozens of brands who express passion for ethical practices such as being cruelty free or fair trade. Beauty bloggers and consumers have rejected lines that neglect to have more inclusive shade ranges or do not feature people of color as regularly as white models. The world i changing and getting smaller. If these brands want to stay relevant and make money, they’ve got to adapt. Protecting the future of our environment is one of those causes. It’s why freshman Rep. Alexandria Ocasio-Cortez has gaining popularity.
The Beauty industry thrives on consumerism. So we should do it more responsibly. According to Gary Gardner, director of research for Worldwatch, said, "[m]ost of the environmental issues we see today can be linked to consumption, As just one small example, there was a story in the newspaper just the other day saying that 37 percent of species could become extinct due to climate change, which is very directly related to consumption" (source).
Consumers spend $18 billion globally every year (source). We can do more to help the environment and Loli Beauty can help you make that important first step.
Beauty is a luxury at all price points. It isn’t an absolute necessity for me to paint my eyebrows into something other than what nature gave me, but it is part of the human condition to be just a little bit obsessed with our looks. Cosmetics go as far back as Ancient Egypt; we’ve all attempted that signature Cleopatra eyeliner. So it is unlikely that these levels of consumerism will decrease. In turn, consumers need to do more to encourage brands to reduce waste.
We can be concerned with Mercury’s retrograde’s affect on us while recognizing how our treatment of the planet where we live is affected by our behaviors. And change them.
LOLI stands for Living Organic Loving Ingredients.
Loli doesn’t just want you to have products that nourish your skin but they care about what you do with the jars once the product is finished! In a article about packaging, WWD writer, Jennifer Weil, said, “green is the fastest-growing theme for beauty packaging these days.”
“From our food-grade, glass yogurt jars that can be reused for food storage , to our certified compostable labels, bags and boxes, we are thoughtful in our choices and mindful of both the planet and people” (LOLI)
As I though Loli Beauty didn’t think through how many jars a person store without concerning people, they did shut me down! They announced via instagram it;s new refill program! Keep your original jar and order a refill of your product in a compostable pouch. Plus you’ll get 30% off. Everyone wins!
One of the features I love on their site is how Loli proudly displays the ingredients of each product.
And breaks down all the details you need to know about their products.
Let’s look at some products!!!
Pank Micellar Water
Need to know: $38, And there is a WAITLIST! What! Must be a good product right?
Avaiable at lolibeauty.com
Shop here →
Aloe Blueberry Jelly
Hmmm, sounds like a snack but it will actually make you the snack *sizzle sound* This moisturizer is for oily, breakout prone skin!
Need to know: $28
Avaiable at lolibeauty.com
Shop here →
Purple Corn Grains
Royal Manuka Honey
“…natural enzymes, amino acids and minerals to repair damaged tissue, dissolve dead skin cells and tighten skin. Its naturally occurring hydrogen peroxide clarifies and prevents breakouts, too. Science couldn’t have done it better.“(source)
Need to know: $18 + honey is a personal favorite of mine in terms of skincare!
Available at lolibeauty.com
Shop here →