new foundations

New Brand Alert! Spktrm Beauty Launches with Foundation in 50 Shades!

@bufferingbetty

Because “Current Beauty Standards not Inclusive.”

The beauty industry is changing it’s face. Many brands preach inclusivity and tote the label of diversity. However, a quick scroll through their social media and just a glance at the shade ranges of their complexion products will prove otherwise. Diversity has become a buzzword in the beauty community as of late. But most of those brands are frontin’. Spktrm Beauty is not. Finally, we’ve come across a brand that rises to the challenge of fully embracing beauty in all forms.

Meet Spktrm Beauty

 
 

Spktrm Beauty is redefining what beauty can be.

In a campaign video showcasing what Spktrm Beauty’s vision of inclusive beauty is, there were models ranging in race, age, gender, body shape, hair texture, each model had their own style of makeup, style of dress. All of them were real. You could imagine passing them on the street. And that was beautiful. One model stated, “When we fail to show the full extent of the human experience we’re saying that these experiences don’t hold any value and worth” (source). This is the core as to why representation matters.

We have been sold beauty standards through the eyes of what appeals to the white male gaze and it has shaped the beauty industry for far too long. It takes brands like Spktrm Beauty to dismantle and reshape what we see as beautiful. And they are doing just that!

Spktrm Beauty is the very first company to ban retouching models in their ad campaigns.

Don’t talk about it. Be about it. This is a brave step in the beauty industry and a brave step by these models. It is true that the younger generations yearn for inclusivity but they are the same generations that chase people off of Twitter with cyber bullying. Comments sections on videos and social media posts can be so savage.

 
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We have gotten so used to retouched images that erase the fact that models are humans with weird birthmarks, scars, cellulite, or uneven lips. When people see the ‘flaws’ on models, they sometimes react with verbal violence because it is a reminder of their own flaws and insecurities. A reminder of these aspects of themselves that they have never been able to see as beautiful. So for a brand to tell them that they are. it challenges what they believe and are not always ready to accept.

Retouching has become so ingrained in our culture and contributed to desire for perfection that on our personal Instagrams, we edit photos of ourselves! Facetune is like a right of passage for every beauty blogger. It takes time to see yourself as beautiful. Spktrm Beauty tells us that we just are.

 
 

They are launching with a foundation!

Meet Happyface Foundation!

 
 

I reached out the the Spktrm Beauty team for more info on their product. The foundation is a “sheer-medium buildable coverage.”

The Big Claim: A foundation that nourishes the skin with ingredients like hyaluronic acid and marula oil!

Need to know: $35, picking a shade may be a little tricky because there aren’t shade descriptions just yet.
Available at Spktrmbeauty.com
Shop here

And it’s available in 50 shades!!!

 
 

Want to see your name in a product, who doesn’t right?

Spktrm Beauty will be naming each foundation shade after the first person who buys the shade!!! That’s awesome!

Let’s keep our eyes on Spktrm Beauty to see them grow and so that we can learn to embrace the beauty of ourselves! And let’s encourage more brands to follow suit!

How do you Embrace Your Beauty?

The hottest Concealer could now be the hottest Foundation and we’re so ready for it

@bufferingbetty

Shape Tape Becomes Face Tape

Tarte has done it! Shape Tape Concealer has dominated the beautysphere for a long time now. It is Ulta’s Best Selling concealer. Will the foundation version of the full coverage concealer be in your next monthly favorites?

Meet Face Tape Foundation

 
 

Tarte hasn’t announced the release date just yet but follow us on our Instagram, @meetpepperb and we’ll keep you updated.

“Coming soon to ‪tarte.com‬ & [Ulta] 💜” source

It comes in 50 SHADES!!!

Do you remember when Tarte first tried to launch a Shape Tape-esque foundation about a year ago. The Shape Tape foundation was not the success many of us thought it might be. The original release included a dewy foundation and a matte foundation of the same name. But each formulation was only available in 12 or so shades.

 
 

Because the shade range was so far from inclusive, a few big name beauty influencers announced they would not be reviewing the product specifically because of the, well, joke of the shade range that was available. It surely wasn’t the only reason this foundation didn’t maintain interest like the concealer, but it was a big factor.

But that was then and this is now!

 
 

The Big Claim: “longwearing, full-coverage vegan foundation mattifies, hydrates & brightens your appearance … transfer-proof, waterproof & sweatproof” source

Raise your Hand If you can’t wait to add this to your cart!

Is Powder Foundation Making A Comeback?

@bufferingbetty

Will this old school rap be a new school hit?

Have you felt it too? There are changes happening in trends lately. Recent product launches + the looks that have come down the runway are hinting that what has reigned for the past few years may be phasing out.

Brands have been extending their popular foundations ranges to include a powder formulation.

Both Estee Lauder and Maybelline have released powder foundations this year!

 
 

Maybelline SuperStay Full Coverage Powder Foundation

Need to know: 12 shades, $11.99, matte finish
Avaiable at Ulta
Shop here

 
 

Estee Lauder Double Wear Stay-in-Place Matte Powder Foundation

Need to know: 41 shades. $42
Avaiable at Sephora
Shop here

Other brands like Kat Von D have reformulated + repackaged their original powder foundations.

This STUNNING GOTHIC beauty lauches 1/25!!!

 
 

Kat Von D Lock-it Powder Foundation

Claim: The ingredient “[k]aolin, a clay mineral, helps give a diffused, matte finish without feeling dry” (source)

Need to know: 26 Shade, $36
Avaiable at Sephora
Shop here

J. Cat Beauty describes their powder foundation as “hydrating.

 
 

J Cat Beauty Aquasurance Compact Foundation

Need to know: 8 shades, $13.99
Available at Ulta
Shop here

With all that being said…

Will powder foundation ever replace the popularity of liquid foundation?
I don’t think so. All makeup application takes practice to master but powders require a little more finessing.

Poor application of powder can age you. Whether you’re 32 years old or 57 years old, there’s a good chance you don’t actually want to look 15 years older than you are.

 
 

If you have oily skin, powder foundation can probably be the key to getting that lasting look. Finishes of powder foundations tend to be matte. Matte looks have been getting more attention recently.

Dewy skin elevated to glass skin but maybe that trend is starting to phase out too.

Makeup looks that emerged from Autumn/Winter Fashion week had a mix of dewy, matte, and ‘natural’ finish in complexions. Harper’s Bazaar put together the looks from the week and you can see the full break down here

 
 

There is a shift in the beauty industry. Let’s see where it goes!

If you’ve got dry skin and want to give powder foundation a fighting chance, make sure you’ve got a good setting spray on deck!

Related: 4 Beauty Sprays for Dry Skin

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Liquid or Powder, Make it a moment

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