new beauty brand

New Brand Alert! Spktrm Beauty Launches with Foundation in 50 Shades!

@bufferingbetty

Because “Current Beauty Standards not Inclusive.”

The beauty industry is changing it’s face. Many brands preach inclusivity and tote the label of diversity. However, a quick scroll through their social media and just a glance at the shade ranges of their complexion products will prove otherwise. Diversity has become a buzzword in the beauty community as of late. But most of those brands are frontin’. Spktrm Beauty is not. Finally, we’ve come across a brand that rises to the challenge of fully embracing beauty in all forms.

Meet Spktrm Beauty

 
 

Spktrm Beauty is redefining what beauty can be.

In a campaign video showcasing what Spktrm Beauty’s vision of inclusive beauty is, there were models ranging in race, age, gender, body shape, hair texture, each model had their own style of makeup, style of dress. All of them were real. You could imagine passing them on the street. And that was beautiful. One model stated, “When we fail to show the full extent of the human experience we’re saying that these experiences don’t hold any value and worth” (source). This is the core as to why representation matters.

We have been sold beauty standards through the eyes of what appeals to the white male gaze and it has shaped the beauty industry for far too long. It takes brands like Spktrm Beauty to dismantle and reshape what we see as beautiful. And they are doing just that!

Spktrm Beauty is the very first company to ban retouching models in their ad campaigns.

Don’t talk about it. Be about it. This is a brave step in the beauty industry and a brave step by these models. It is true that the younger generations yearn for inclusivity but they are the same generations that chase people off of Twitter with cyber bullying. Comments sections on videos and social media posts can be so savage.

 
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We have gotten so used to retouched images that erase the fact that models are humans with weird birthmarks, scars, cellulite, or uneven lips. When people see the ‘flaws’ on models, they sometimes react with verbal violence because it is a reminder of their own flaws and insecurities. A reminder of these aspects of themselves that they have never been able to see as beautiful. So for a brand to tell them that they are. it challenges what they believe and are not always ready to accept.

Retouching has become so ingrained in our culture and contributed to desire for perfection that on our personal Instagrams, we edit photos of ourselves! Facetune is like a right of passage for every beauty blogger. It takes time to see yourself as beautiful. Spktrm Beauty tells us that we just are.

 
 

They are launching with a foundation!

Meet Happyface Foundation!

 
 

I reached out the the Spktrm Beauty team for more info on their product. The foundation is a “sheer-medium buildable coverage.”

The Big Claim: A foundation that nourishes the skin with ingredients like hyaluronic acid and marula oil!

Need to know: $35, picking a shade may be a little tricky because there aren’t shade descriptions just yet.
Available at Spktrmbeauty.com
Shop here

And it’s available in 50 shades!!!

 
 

Want to see your name in a product, who doesn’t right?

Spktrm Beauty will be naming each foundation shade after the first person who buys the shade!!! That’s awesome!

Let’s keep our eyes on Spktrm Beauty to see them grow and so that we can learn to embrace the beauty of ourselves! And let’s encourage more brands to follow suit!

How do you Embrace Your Beauty?

The hottest Concealer could now be the hottest Foundation and we’re so ready for it

@bufferingbetty

Shape Tape Becomes Face Tape

Tarte has done it! Shape Tape Concealer has dominated the beautysphere for a long time now. It is Ulta’s Best Selling concealer. Will the foundation version of the full coverage concealer be in your next monthly favorites?

Meet Face Tape Foundation

 
 

Tarte hasn’t announced the release date just yet but follow us on our Instagram, @meetpepperb and we’ll keep you updated.

“Coming soon to ‪tarte.com‬ & [Ulta] 💜” source

It comes in 50 SHADES!!!

Do you remember when Tarte first tried to launch a Shape Tape-esque foundation about a year ago. The Shape Tape foundation was not the success many of us thought it might be. The original release included a dewy foundation and a matte foundation of the same name. But each formulation was only available in 12 or so shades.

 
 

Because the shade range was so far from inclusive, a few big name beauty influencers announced they would not be reviewing the product specifically because of the, well, joke of the shade range that was available. It surely wasn’t the only reason this foundation didn’t maintain interest like the concealer, but it was a big factor.

But that was then and this is now!

 
 

The Big Claim: “longwearing, full-coverage vegan foundation mattifies, hydrates & brightens your appearance … transfer-proof, waterproof & sweatproof” source

Raise your Hand If you can’t wait to add this to your cart!

NEW BRAND ALERT!: Subtl Beauty

@bufferingbetty

Meet Sublt Beauty.

If you are just taking the crosstown bus or boarding a cross country flight, this product should be on your radar.

Subtl Beauty

 
 

At a glance, my first thought was: How are you fitting a whole face in the palm of your hand?!?

Subtl Beauty has eliminated your need for an over sized makeup bag to put in your over sized purse without neglecting your desire to feel and look pretty.

 

Meet Rachel, founder and CEO of Subtl Beauty.

 
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“I’m not an aspiring #MUA #Influencer or #trendsetter. I’m a woman with career goals, family responsibilities, a social life, and a very real need for portability in my beauty products...This is how the idea of Subtl Beauty came to be. I developed the Subtl Beauty stack to be compact enough to fit in my clutch for my sleepovers, but also big enough to hold full-size products for travel and daily use.” (source)

Rachel is all of us. Sublt Beauty is relatable.

 
 

Basics for a face that says, “I’m here!” or, “Where is my coffee, Josh?” or “Brunch is on me!!!”

 

It is the age of growing beauty brand inclusivity. More brands are pushing themselves to create shades other than medium to dark white girl. It is a mix of the frenzy that sparked from Fenty Beauty jumping off with 40 foundation shades combined with braver influencers being more vocal about not using or promoting brands that have PITIFUL shades ranges.

 

While there are only 5 shades of concealer available from this brand, I don’t want you to take that as vote against them. Let’s be real, Fenty launched 40 shades because regardless if the products sucked, everyone was going to buy and try them because, one word, Rihanna. They could risk investing all that shade development money. Subtl Beauty literally had a kickstarter campaign to get support. I think this is one of those brands we will find in Target in just a few years if we support just another working woman who had a vision to give other women something the market wasn’t offering them.

Subtl Beauty created a chart to help you find your shade! If we have a similar complexion, I think medium might work for us with a sheered out application! I used the Too Faced Born This Way Concealer in shade Warm Beige. The chart lists the shade Honey as a match for their medium shade. Honey is three shades deeper than my Too Faced shade and described as ‘tan neutral.’ (source)

 
 
 

I’m a huge fan of beauty influencer, Jackie Aina. Like many of us, I’ve watched her apply her concealer a 1000 times. She often uses Nars concealer shade ‘amande’ which is listed as a shade match for Subtl Beauty’s dark concealer. She describes her complexion as dark and often acknowledges that brands tend to stop their complexion shade range right around her skin tone. Unfortunately neglecting an entire group of women ready to make beauty purchases if only they were available to them. If you are deeper than Jackie, you may not have a concealer from Subtl Beauty just yet. I will also say that their Instagram could use a huge serving of diversity not just for the sake of diversity but because anything less is just unacceptable.

 
 

Subtl Beauty also has a cute brush available!!

 

Sublt Beauty basically looked at my makeup bag and was like, “biiiiitch, that is unacceptable! LESS!”

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The smooth clean lines and minimalist look of Subtl Beauty will make you look at your own makeup bag and feel like a hoarder.

Here are my essentials for my basic go to makeup look. Stacked, because why not. This excludes mascara, brow gel, and all the cotton swabs I carry to edit my work. plus the two full sized makeup brushes I need to get all of this on my face.

Subtl Beauty gives me that Milk Makeup minimalist feel without all the bulk. While Milk Make up has that ‘so chic, too cool’ vibe, Sublt Beauty has that “CEO + confident in my looks” feeling.

I think the stackable makeup is accessible for makeup wearers at all skill + interest levels. If you are just trying to look + feel better at a morning meeting or on a coffee date, this is perfect to just keep in your bag. You can get ready in your Uber on your way to catch up with some friends, too. Business, casual, date, party. In your small purse!

Simple. Subtl. Beauty.