inclusive beauty trend

Makeup for your Teeth? Pink, Platinum, + Yellow?? I’m Cringing.

@bufferingbetty

Because you don’t have rapper money and there’s a party tonight.

I am always one to say that makeup is fun in all forms. Changing up your look for a few hours is part of the self expressive nature of cosmetics. Getting a little weird with your makeup is always welcome. I, myself have green, blue, and neon lipsticks, frosty-funky color highlighter, and I have been itching to bleach my brows. Just for fun. But how weird is too weird? How far is too far in the realms of eccentric makeup?

Meet Chrom

Creators of temporary tooth polish. Like nail polish but for your teeth. YOUR TEETH!!!

“CHRŌM is a tooth polish, just like nail polish, that can be applied and removed in a matter of seconds, and lasts for up to 24 hours at a time. It doesn’t smudge when you're eating and has no taste” (source)

 
 

Need to know: 14 colors, $18
Avaiable at toothpolish.com
Shop here

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The colors

Ok. As Americans, we have a pretty basic standard for what teeth should look like. Our ideal is bright, white, straight, and clean teeth. (Lord, doesn’t that say so much, but I digress). So the Chrom tooth polish that makes the most sense to me is the “Pearly White” shade. Maybe you’ve been drinking too much coffee lately and it’s showing on your teeth. You have an event to attend and want brilliant white teeth to make your smile just that much more beautiful. But, with Chrom, you have the option of making your smile sparkle with glitter, with green teeth, and, yes, YELLOW.

 
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This color is Glitterati Chrom. 1 of their 3 glittery shades. Can’t lie, I love glitter and this looks like something I’d give a try to. Maybe. While your teeth look brighter, they also look kind of dirty. But still not too bad.

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Ok I almost bought Glitterati Party because this is just freaking cute.

 
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No. No, sorry, Just no. Glitterati Gold looks like you ain’t brushed your teeth in 7 months. I almost called a lawyer to bring a lawsuit for causing me trauma and making my spine cringe!

 
 
 
 
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Chrom toothpolish in Baby Blue and in Mint gave me some positive feels all over again. This is very appropriate for music festivals, laser shows, raves (are they still a thing), basically any party where there is a girl with a hula hoop, pigtails with yarn, and gemstones on her face.

But then this color happened.

 
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24 Karat Toothpolish is cancelled. It looks like she caked Hot Cheetos on to her bottom teeth. It looks like her teeth have been replaced with Cheez-Its. It looks like the concept of a toothbrush had never been introduced. It looks so crazy, it changed history! Oy vey. Ay Dios. No puedo.

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I’m weak.

 
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And here we have Chrom tooth polish in Sunshine. Right.

When I was a kid, I remember my friends and I pressing silver gum wrappers on to our teeth and pretending we were rappers, singing lyrics no 9 year old should sing. I don’t know about other play grounds around the country, but on 104th between 2nd + 3rd Ave in NYC, that’s what we did. I remember we would also take the brown wrappers off a Reese’s peanut butter cup and wrap them around our teeth and pretend we were hillbillies.

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Chrom Tooth Polish is just an extension of that. Playing pretend. Dressing up. Having fun. So I joke about how crazy some of the colors look, but in the end, it is just makeup.

Is it fashion or is it Corny?

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New Brand Alert! Spktrm Beauty Launches with Foundation in 50 Shades!

@bufferingbetty

Because “Current Beauty Standards not Inclusive.”

The beauty industry is changing it’s face. Many brands preach inclusivity and tote the label of diversity. However, a quick scroll through their social media and just a glance at the shade ranges of their complexion products will prove otherwise. Diversity has become a buzzword in the beauty community as of late. But most of those brands are frontin’. Spktrm Beauty is not. Finally, we’ve come across a brand that rises to the challenge of fully embracing beauty in all forms.

Meet Spktrm Beauty

 
 

Spktrm Beauty is redefining what beauty can be.

In a campaign video showcasing what Spktrm Beauty’s vision of inclusive beauty is, there were models ranging in race, age, gender, body shape, hair texture, each model had their own style of makeup, style of dress. All of them were real. You could imagine passing them on the street. And that was beautiful. One model stated, “When we fail to show the full extent of the human experience we’re saying that these experiences don’t hold any value and worth” (source). This is the core as to why representation matters.

We have been sold beauty standards through the eyes of what appeals to the white male gaze and it has shaped the beauty industry for far too long. It takes brands like Spktrm Beauty to dismantle and reshape what we see as beautiful. And they are doing just that!

Spktrm Beauty is the very first company to ban retouching models in their ad campaigns.

Don’t talk about it. Be about it. This is a brave step in the beauty industry and a brave step by these models. It is true that the younger generations yearn for inclusivity but they are the same generations that chase people off of Twitter with cyber bullying. Comments sections on videos and social media posts can be so savage.

 
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We have gotten so used to retouched images that erase the fact that models are humans with weird birthmarks, scars, cellulite, or uneven lips. When people see the ‘flaws’ on models, they sometimes react with verbal violence because it is a reminder of their own flaws and insecurities. A reminder of these aspects of themselves that they have never been able to see as beautiful. So for a brand to tell them that they are. it challenges what they believe and are not always ready to accept.

Retouching has become so ingrained in our culture and contributed to desire for perfection that on our personal Instagrams, we edit photos of ourselves! Facetune is like a right of passage for every beauty blogger. It takes time to see yourself as beautiful. Spktrm Beauty tells us that we just are.

 
 

They are launching with a foundation!

Meet Happyface Foundation!

 
 

I reached out the the Spktrm Beauty team for more info on their product. The foundation is a “sheer-medium buildable coverage.”

The Big Claim: A foundation that nourishes the skin with ingredients like hyaluronic acid and marula oil!

Need to know: $35, picking a shade may be a little tricky because there aren’t shade descriptions just yet.
Available at Spktrmbeauty.com
Shop here

And it’s available in 50 shades!!!

 
 

Want to see your name in a product, who doesn’t right?

Spktrm Beauty will be naming each foundation shade after the first person who buys the shade!!! That’s awesome!

Let’s keep our eyes on Spktrm Beauty to see them grow and so that we can learn to embrace the beauty of ourselves! And let’s encourage more brands to follow suit!

How do you Embrace Your Beauty?