Is Powder Foundation Making A Comeback?

@bufferingbetty

Will this old school rap be a new school hit?

Have you felt it too? There are changes happening in trends lately. Recent product launches + the looks that have come down the runway are hinting that what has reigned for the past few years may be phasing out.

Brands have been extending their popular foundations ranges to include a powder formulation.

Both Estee Lauder and Maybelline have released powder foundations this year!

 
 

Maybelline SuperStay Full Coverage Powder Foundation

Need to know: 12 shades, $11.99, matte finish
Avaiable at Ulta
Shop here

 
 

Estee Lauder Double Wear Stay-in-Place Matte Powder Foundation

Need to know: 41 shades. $42
Avaiable at Sephora
Shop here

Other brands like Kat Von D have reformulated + repackaged their original powder foundations.

This STUNNING GOTHIC beauty lauches 1/25!!!

 
 

Kat Von D Lock-it Powder Foundation

Claim: The ingredient “[k]aolin, a clay mineral, helps give a diffused, matte finish without feeling dry” (source)

Need to know: 26 Shade, $36
Avaiable at Sephora
Shop here

J. Cat Beauty describes their powder foundation as “hydrating.

 
 

J Cat Beauty Aquasurance Compact Foundation

Need to know: 8 shades, $13.99
Available at Ulta
Shop here

With all that being said…

Will powder foundation ever replace the popularity of liquid foundation?
I don’t think so. All makeup application takes practice to master but powders require a little more finessing.

Poor application of powder can age you. Whether you’re 32 years old or 57 years old, there’s a good chance you don’t actually want to look 15 years older than you are.

 
 

If you have oily skin, powder foundation can probably be the key to getting that lasting look. Finishes of powder foundations tend to be matte. Matte looks have been getting more attention recently.

Dewy skin elevated to glass skin but maybe that trend is starting to phase out too.

Makeup looks that emerged from Autumn/Winter Fashion week had a mix of dewy, matte, and ‘natural’ finish in complexions. Harper’s Bazaar put together the looks from the week and you can see the full break down here

 
 

There is a shift in the beauty industry. Let’s see where it goes!

If you’ve got dry skin and want to give powder foundation a fighting chance, make sure you’ve got a good setting spray on deck!

Related: 4 Beauty Sprays for Dry Skin

giphy.gif

Liquid or Powder, Make it a moment

thumbnail source