At a glance, my first thought was: How are you fitting a whole face in the palm of your hand?!?
Subtl Beauty has eliminated your need for an over sized makeup bag to put in your over sized purse without neglecting your desire to feel and look pretty.
Meet Rachel, founder and CEO of Subtl Beauty.
“I’m not an aspiring #MUA #Influencer or #trendsetter. I’m a woman with career goals, family responsibilities, a social life, and a very real need for portability in my beauty products...This is how the idea of Subtl Beauty came to be. I developed the Subtl Beauty stack to be compact enough to fit in my clutch for my sleepovers, but also big enough to hold full-size products for travel and daily use.” (source)
Rachel is all of us. Sublt Beauty is relatable.
Basics for a face that says, “I’m here!” or, “Where is my coffee, Josh?” or “Brunch is on me!!!”
It is the age of growing beauty brand inclusivity. More brands are pushing themselves to create shades other than medium to dark white girl. It is a mix of the frenzy that sparked from Fenty Beauty jumping off with 40 foundation shades combined with braver influencers being more vocal about not using or promoting brands that have PITIFUL shades ranges.
While there are only 5 shades of concealer available from this brand, I don’t want you to take that as vote against them. Let’s be real, Fenty launched 40 shades because regardless if the products sucked, everyone was going to buy and try them because, one word, Rihanna. They could risk investing all that shade development money. Subtl Beauty literally had a kickstarter campaign to get support. I think this is one of those brands we will find in Target in just a few years if we support just another working woman who had a vision to give other women something the market wasn’t offering them.
Subtl Beauty created a chart to help you find your shade! If we have a similar complexion, I think medium might work for us with a sheered out application! I used the Too Faced Born This Way Concealer in shade Warm Beige. The chart lists the shade Honey as a match for their medium shade. Honey is three shades deeper than my Too Faced shade and described as ‘tan neutral.’ (source)
I’m a huge fan of beauty influencer, Jackie Aina. Like many of us, I’ve watched her apply her concealer a 1000 times. She often uses Nars concealer shade ‘amande’ which is listed as a shade match for Subtl Beauty’s dark concealer. She describes her complexion as dark and often acknowledges that brands tend to stop their complexion shade range right around her skin tone. Unfortunately neglecting an entire group of women ready to make beauty purchases if only they were available to them. If you are deeper than Jackie, you may not have a concealer from Subtl Beauty just yet. I will also say that their Instagram could use a huge serving of diversity not just for the sake of diversity but because anything less is just unacceptable.
Subtl Beauty also has a cute brush available!!
Sublt Beauty basically looked at my makeup bag and was like, “biiiiitch, that is unacceptable! LESS!”
The smooth clean lines and minimalist look of Subtl Beauty will make you look at your own makeup bag and feel like a hoarder.
Here are my essentials for my basic go to makeup look. Stacked, because why not. This excludes mascara, brow gel, and all the cotton swabs I carry to edit my work. plus the two full sized makeup brushes I need to get all of this on my face.
Subtl Beauty gives me that Milk Makeup minimalist feel without all the bulk. While Milk Make up has that ‘so chic, too cool’ vibe, Sublt Beauty has that “CEO + confident in my looks” feeling.
I think the stackable makeup is accessible for makeup wearers at all skill + interest levels. If you are just trying to look + feel better at a morning meeting or on a coffee date, this is perfect to just keep in your bag. You can get ready in your Uber on your way to catch up with some friends, too. Business, casual, date, party. In your small purse!