Of all the mail that gets shoved into your mailbox, nothing compares to your subscription service finally getting in! Push past the bills, the junkmail, the wedding invites, and get right to the goods! Today we unbox two $10 beauty subscription services: Ipsy and Play! by Sephora.
Ipsy is subscription service created by Michelle Phan, the woman who played a major role in how beauty marketing works today. For $10 a month, subscribers of Ipsy receive 4-5 deluxe size sample products that range from lip balms to body scrubs and everywhere in between. The products featured are from brands you'd find at your local drugstore, higher end products, and even indie lines. The products are all packaged in a cute unique pouch that coordinates with a theme of the month. While you cannot explicitly customize what will be featured in your bag, Ipsy does take into account your preferences from information obtained through a quiz taken when you initially subscribe to their service.
This Gudetama themed bag included 2 skincare type items. The Tarte Rain Forest of the Sea Deep Dive Cleansing Gel and the Caudalie Vinosource Moisturizing Sorbet. I appreciate that the skincare was so well balanced. Having a cleanser and moisturizer featured in the same bag shows that the curator really thought of the beauty process in terms of skincare.
The remaining beauty products featured can give any Ipsy subscriber what they may need to be ready and out the door. Concealer, liner, highlight (brush). In the bag there was a Concealer Crayon from TreStique and a Wonderwand Gel-khol Eyeliner by Ciate London. The Illuminator brush is by Beau Gachis Cosmetics which is a full size brush and valued at $9.95.
Play! by Sephora
Each Play! by Sephora subscriber receives 5 sample products and a fragrance sample.
This box included care items that serve as protective and restorative treatments from all the fun things of summer. Diving in the pool is fun. What it does to your hair and skin is not. There was a hair mask from Madam C.J. Walker. The Beauty Culture Dream Come True Wonderful Pre-Wash Protein Treatment is great to restore life to your hair throughout the summer. TTThe Peter Thomas Roth Cucumber De-Tox Bouncy Hydrating Gel can be helpful for after-sun care. Finally, the Ren Evercalm Global Protection Day Cream which smells like heaven!
The fragranced featured was Mon by Guerlain. It has a warm smell that is perfect for the "Glamp" theme. The Clinique Chubby Stick Moisturizing Lip Colour Balm is an easy throw-it-on lip product. The It Cosmetics Superhero Elastic Stretch Volumizing Mascara makes your lashes very fluttery. However, I thought it was kind of an out of place item. It just really didn't make sense in this bag. I read up on the product on Sephora's product web page. It describes the mascara "like skin care for your lashes."
Who do you think had a better bag? Ipsy or Play! by Sephora?
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