FormulaX Prime XCel base coat & Formula X The Colors Nail Polish-Pyrotechnic
Written by Deanna P
Formula X nail brand is owned by Kendo. Kendo is in San Francisco & they create & acquire beauty brands & work on turning them into global powerhouses. The name Kendo is a play on the words CAN DO. The brand was started by David Suliteanu in 2010 while he worked as CEO of Sephora Americas. In 2014 he left Sephora to work at Kendo full time as the company became independent of Sephora & now has joined LVMH’s Perfumes & Cosmetics group. They are the world’s largest luxury brand group.
Formula X touts itself as the next in nail technology. They make the claim on havingintense color saturation, brilliant shine, and high-endurance finishes all in one bottle. There are no Parabens, Sulfates or Phthalates used in their products. tried two products from the brand, Prime XCel Base Coat & Formula XThe Colors-Nail Polish -Pyrotechnicdynamite red Both are sized at12 ml 0.4 FL OZ and retail for$10.50. The base coat is supposed to protect nails & make the polish stay on better while also help prevent the nails from staining. It is formulated with a bonding agent & keratin to really help the polish stay on longer. The polish applicator has also been improvedto make application easier & able to finish in fewer strokes.
The nail polish comes in a variety of different colorsfrom brights to neutrals. They also havean added ingredient called ShineXcel which enhances color & shine. In an independent study, Formula X nail polish was tested against leading nail polishes. Formula X proved to be shinier, wore better, & stayed on longer. I usually go to a salon for a manicure, but I tried Formula X for a manicure at home & I thought both the base & polish worked great. Easy to apply & with better than salon like results, my manicure actually lasted a full week & is still in decent shape. I am crazy about the color & the base coat definitely helps with keeping the manicurelooking good.
I definitely think it was worth the price of $10,50 each as a manicure in the salon is usually more than this.
I would definitely recommend this Nail Polish line
To find out more or purchase, click here to see the array of products & colors that the brand offer.